What is social media marketing?
Social media marketing uses social channels to sell or promote a brand, product, or service. Social media marketing helps businesses: Increase brand awareness Build engaged communities Sell products and services Measure what people think about your company Offer customer support through social media platforms Advertise your products and services to target audiences Monitor your performance and adjust strategy as needed What is a social media strategy? A social media strategy is a document that outlines your social media goals, the tactics you'll employ to achieve them, and the metrics you'll track to see how far you've come. Your social media marketing plan should also include a list of all the social media accounts you have or plan to have and goals for each platform you use. These goals should fit in with your business's overall digital marketing strategy. Lastly, a good social media plan should define each team member's job and h...